This was a pitch for the rebrand of Sky Cinema following in the footsteps of Sky Sports. The idea was to update the logo and celebrate the range of content available with Sky.
I like the idea of the battle between good and evil between protagonists in cinema – nearly every film has a tussle between good and bad on some scale. By choosing imagery carefully and cropping it sensitively I produced a campaign based on splitting good and evil, using the device to promote range of films. I paired this with some appropriate copy relating to the content and mocked up direct mail, out of home and digital ads.
After splitting the content, I animated it so that each piece slides away to reveal another, almost like the curtains at the cinema. In print, I added thin red gradients at each side to mirror the curtain effect used in the digital versions, creating a visual link between the ads.
Sky Central has fantastic catering facilities – a wide range of restaurants and cafes/delis to choose from. They are all spread out across the campus and the menus are uploaded as PDFs on a daily basis to the food at sky website. This didn't seem the best way to communicate the information considering Sky is filled with tech-savvy employees.
I designed a Food @ Sky logo and app, whereby the user can view what is on offer for the week ahead, as well as book tables in the restaurants, and order food to be picked up at a time to suit them. Everything is already paid for on prepaid cards, so this syncs up nicely with the app – you can view your balance and top-up if you're running low. You can also filter your food options as there are so many different dietary requirements onsite.
I have also designed some of the interactions on the app with a view to getting it built – this is currently spec work.
I produced some designs for a financial services organisation: I was presented with an online banking/investment dashboard which needed to be refreshed.
I produced a set of mockups for how my vision of the new dashboard would look on desktop, tablet and mobile devices. I enjoyed the challenge of taking complex and visually daunting information and crafting it into something much more accessible.
User-centred design is something I find very rewarding – particularly getting the user to their desired endpoint in the most efficient way possible, leaving the user feeling as though they have had a positive experience.
The idea for this was that the whole dashboard would be customisable by the user, including tiles that can be rearranged by dragging and dropping in order to make comparison of different accounts easy on all devices.
Another Giant Leap
We were tasked with designing a campaign to celebrate the start of the Premier League (2016) on Sky Sports. This was a collaborative project – I worked on this with two other designers and a copywriter.
The concept was borne out of the idea that the players are the ‘stars’ of the show.
We wanted to emphasise the idea of our protagonists as heroic role models that football fans look up to. We felt that space was the perfect arena to elevate these elite athletes, both literally and metaphorically, and convey a sense of something truly epic – something most of us can only dream of. We felt the wealth of jaw-dropping imagery would help facilitate this, and would allow us to produce captivating, unique and memorable visuals.
As one of Sky’s main USPs for 2017/18 is the transmission of all their games in Ultra HD, our futuristic, space-age theme would allow us to weave this point of difference into the campaign, and convey a sense of groundbreaking innovation.
For the first time, viewers would be able to ‘see the stars clearer’, thanks to Sky.
I designed a website and and application for one of our conservation initiatives at ZSL. Instant Wild is an application which beams live images of wildlife from across the world to your device. Members can then tag and identify animals or wildlife in the pictures, and discuss what is going on in forums, as well as alert authorities to the presence of poachers.
ZSL has camera traps at different locations. Movement triggers the camera, which takes a photo and then beams it through to your device.
I wanted the images of wildlife to be first and foremost at the home screen, with the ability to comment and add favourites. Users are also able to find out news and information about projects and subscribe to their favourite camera traps, as well as donate money to ZSL.
I was asked to pitch to refresh the identity of a DJ called Martin Ikin. I stripped back his logo to the basic parts – it is a monogram incorporating the DJ's initials, “M” and “I”. I wanted to use only straight lines to create the logo, and connected the anchor points in such a way as to reflect sound waves, as well as giving the visual effect of lasers in a club or venue.
I applied the mark to a roundel echoing the shape of vinyl records, tying in with the history of music and DJs. I think the roundel works nicely with the hard lines and sharp angles of the monogram.
I then went on to apply the mark to all kinds of collateral from stationery to stickers and digital flyers.
A lot of the work I undertake for ZSL relates to the commercial side, particularly the Zoos themselves, events, campaigns and generating revenue.
These are some of the visuals I helped produce for the opening of ZSL London Zoo's newest exhibition, Land of the Lions in conjunction with the Interpretation Department at ZSL and external agencies.
I was asked to produce a wide range of materials, from promotional items for the app and social media to homepage takeovers for the site, as well as a game to promote the exhibit.
I have produced materials like this for other exhibits as well as seasonal campaigns for both ZSL London Zoo and ZSL Whipsnade Zoo, alongside identities for short educational films produced in-house.
Whilst working at ZSL I was involved in the design and production of a new app for ZSL London Zoo. The app provides users with information about the zoo including opening times and ticket prices, as well as more interactive features such as the ability to create your own tour of the zoo and a photographic game.
I produced visuals, mockups and rearranged the navigation alongside my manager to make it more accessible to users, working with internal clients and an external agency. I also tested the app extensively and fed back errors and bugs to the agency, and retested after each update.
A lot of the work I undertake for ZSL relates to the commercial side, particularly the Zoos themselves, events, campaigns and generating revenue. The other side of my role is to do with Conservation, spreading awareness of the fact that ZSL is an NGO, a charity, and does a huge amount of conservation work.
I was tasked with the design and build of a new WordPress multisite system, providing the opportunity for conservation programs to have their own microsites relating solely to their own projects. I briefed in an agency and oversaw the design and build of the new system. I manage this system, creating, updating and styling each site by creating new Wordpress child themes.
I am also regularly asked to create a great deal of infographics for these conservation projects, which is something I really enjoy. They are generally shared on our social media channels.
While working at the RCN I was asked to produce and pitch designs for a logo and identity for Nurses’ Day.
I took three medical crosses in bright colours (to represent nurses and nursing), and overlayed them at different angles to produce a stylised firework (representing the celebratory aspects of the day). I also liked the way in which the different colours, when overlayed, showed crossover: this suited the brief well as Nurses’ Day is meant to involve everybody, not just nurses. I thought this crossover was a nice metaphor for the way in which nursing staff interact with the public on a daily basis. I coupled the logo with some accessible yet friendly typography.
I was approached by a small engineering company (Offshore Engineering) and was asked to produce an identity, a set of stationery and a website for them as a freelance project. I was pleased to have the opportunity to have a go at creating a full set of stationery and a logo as well as a website.
The company deals with worldwide offshore mineral extraction, particularly relating to code of conduct and ensuring that the profits associated with the drilling make it back to the local infrastructure and economy of the host country.
The “O” from offshore represents the world and its oceans and the “E” from engineering taking the form of an oil rig. I am really pleased with how the identity turned out as it is so simple compared to other ideas I was having for the project. It works well across the stationery and the client was pleased with my work. I ended up producing letterheads, cards, a website and Powerpoint templates.
I was asked to pitch an identity for RCN Congress, Exhibition and AGM 2014-2016. Congress is an annual event where nursing staff from all over the UK gather to listen to talks, debate and learn about developments in nursing.
Congress and the AGM revolve around dialogue, with a series of speakers and debates held in traditional auditoriums, while the exhibition is more centred around networking and developments in nursing, with many stands exhibiting pieces from different organisations, all related to healthcare.
It was this multi-faceted nature of the event that I wanted to reflect in my identity. I formed the letter “C” for Congress out of three planes, one for the talks, one for the exhibition and one for the AGM.
I started developing the “C” so that from one angle it looked like a speakers lectern.
It was the idea of the lectern that people liked, so I developed this more and chose bright, modern colour palettes for the different years (2014-2016).