While working at Sky, we were tasked with raising the profile of Sky Arts by showcasing the wide range of talent they have in their shows. The idea here was to let the names of the talent speak for themselves by typesetting them in a long copy (grouped by show) that bled off the edge of the page, suggesting the list could go on indefinitely.

We paired it with some snappy lines, giving Sky Arts a cocky, almost arrogant tone of voice, as if bragging about their talent. It was set in Akzidenz Grotesque Super in Sky Arts’ pink – the perfect pairing to make a bold, unashamed statement.