Sky and Now TV

Below is a selection of different works completed during my time at Sky/NOW TV. I was originally working here as part of SGK, but our outfit was successful enough that Sky bought our section of the agency and we were transferred over to become full time Sky employees.

Sky Cinema

This project was a pitch for the rebrand of Sky Cinema. The idea was to update the identity and celebrate the range of content available.

The idea was around the battle between good and evil between protagonists in cinema — nearly every film has a tussle between good and bad on some scale. This split between good and evil is reflected visually by dividing the creative and selecting appropriate imagery of heroes and villains from films on Sky Cinema. We paired this with some appropriate copy relating to the content and mocked up various routes to market. Each piece slides away to reveal another, almost like the curtains at the cinema. In print, I added thin red gradients at each side to mirror the curtain effect used in the digital versions.

Sky Sports

This campaign was designed to celebrate the start of the Premier League on Sky Sports. This was a collaborative project — I worked on this with two other designers and a copywriter.

The concept was borne out of the idea that the players are the stars of the show. We wanted to emphasise the idea of our protagonists as heroic role models that football fans look up to. We felt that space was the perfect arena to elevate these elite athletes, both literally and metaphorically, and convey a sense of something truly epic — something most of us can only dream of. We felt the wealth of jaw-dropping imagery would help facilitate this, and would allow us to produce captivating, unique and memorable visuals.

As one of Sky’s main USPs for 2017/18 is the transmission of all their games in Ultra HD, our futuristic, space-age theme would allow us to weave this point into the campaign, and convey a sense of ground-breaking innovation.

Save Me email

This was a promotional campaign for a new show called “Save Me”. Sky Creative created the look and feel for the show and we translated it into an email and print campaign.

Mitigation email template

We designed and delivered a flexible, dynamic email template to offer deals to those customers who were thinking of leaving Sky. Previously this had been a labour intensive job of designing each email individually, and we came up with a system to streamline that process.